Best Toothpaste for Kids That Help Promote the Most Beautiful Smiles

Looking after your children’s teeth is one of the most important aspects of being a parent. Every day, you’ll see advertisements on television telling you that they must brush twice a day for two minutes, using the correct techniques. Unlike most adverts, this couldn’t be more correct or important.

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But once you’ve purchased a toothbrush and have nailed the techniques with your kids, how do you know which toothpaste is best to use? Adult toothpaste is too strong for your child’s teeth, but there is a wide range of child-friendly toothpaste available. With so many to choose from, it can be difficult to select the perfect one for your child.

To keep you in the know, here are my favorite kinds of toothpaste specifically designed for children. If you still can’t choose, scroll down to discover my comprehensive buying guide, detailing everything you need to know to make the perfect purchasing decision for your child.

Read: 17 Helpful Tips for Your Kids’ Dental Care & Oral Health

My Five Favorite Toothpastes for Kids

To give you a helping hand, here are my five favorite child-friendly toothpastes that have your child’s health and well-being at heart.

1. Colgate Kids Blaze and the Monster Machines Toothpaste

Suitable for children aged 2 and above, this toothpaste helps encourage your children to brush their teeth. The tube is specially designed to stand up on its lid, perfect for displaying the fun and enticing graphics that your children will love.

For parents, it also helps to ensure that the toothpaste is at the bottom of the tube so not a drop is wasted trying to squeeze the toothpaste down the tube.

The toothpaste is mildly flavored with a bubble fruit flavor, meaning your children will never have to deal with the strong minty taste that many children claim to dislike due to its strength.

This product has been clinically proven to protect your child’s teeth against cavities and enamel. With continuous and regular use, it will help to strengthen their developing teeth while keeping their mouths clean from harmful bacteria.

What’s Great About It: Boasting a flip lid and easy squeeze design, your children can take control of their own brushing, easily applying the toothpaste to their brushes themselves. This enables them to learn the brushing techniques and routine from a young age, perfect for developing essential habits.

2. Hello Oral Care Kids Natural Watermelon Toothpaste

For eco-conscious parents who want to maximize the benefits of their child’s toothpaste, the Hello Oral Toothpaste could be ideal. This long-lasting, big tube of toothpaste is expertly formulated and produced using high-quality, specially sourced natural ingredients that put your child’s well-being first.

These ingredients include child-friendly soothing agents, such as aloe vera, that helps your kids to gently brush their teeth, removing any sources of dirt and bacteria.

This product has been carefully formulated and is 100% vegan-friendly. It bears the Leaping Bunny certification which means that the toothpaste is made without dyes, artificial chemicals and other products which are considered harmful to your child’s mouth.

To encourage brushing, the product has a 100% natural watermelon taste, a flavor that your children will fall in love with, making brushing time a breeze.

What’s Great About It: Continuing with the eco-friendly theme, the Hello Oral Kids toothpaste comes in a 100% recyclable box, perfect for protecting the environment. Additionally, the inks used for printing on the box are produced using soy inks.

3. Aquafresh Kids Pump Mint Toothpaste

When you’re looking to protect your children’s teeth, there’s no need to look any further than the Aquafresh Kids Pump.

Suitable for children aged 2 and above, this toothpaste comes in a special freestanding tube with a specially designed pump on the top, making it easy for your kids to apply to the toothpaste to their brush.

Since it’s a pump design, you can be sure that your children are only applying the amount of toothpaste that’s recommended. The toothpaste is designed to actively fight and protect against cavities while removing any traces of dirt and bacteria that could be harmful to your children’s mouth and health.

With a subtle bubble mint flavor, you can be sure that your child will enjoy brushing time, ideal for teaching them the essential habits they need to remain healthy throughout their lifetime.

What’s Great About It: In addition to the small, lightweight design that allows your children to use the product with ease, the fun and attractive visuals on the packaging help to encourage your children to brush, making what is usually considered a chore into a simple daily routine with no fuss.

​4. Toms of Maine Natural Fluoride-Free Kids Toothpaste

Looking after your kid’s health is so important and is the number one priority for all parents. Toms of Maine has taken this concept and placed it at the very heart of their toothpaste.

Lightly infused with calcium and silica, this toothpaste is gentle on your child’s teeth while providing them with much-needed protection. In light of well-being, the formula is completely free of fluoride and contains no artificial coloring, sweeteners or dyes, ensuring this all-natural toothpaste is the best it can be.

Additionally, the toothpaste is also gluten-free, kosher-certified and completely vegan, enabling you to be safe in the knowledge that your child is receiving the best, all-natural protection during this critical stage in their development.

The Toms of Maine company was formed in 1970, meaning you can be safe in the knowledge that your child is benefiting from over 40 years of experience in the industry. What’s more, ten percent of the profit of each tube sold is given to a sponsored non-profit cause.

What’s Great About It: In addition to all these amazing features, this toothpaste fully understands that teeth brushing time isn’t always the easiest time of day for all parents. With this in mind, your child can enjoy a flavorsome fruity strawberry taste, encouraging your children to want to brush their teeth twice a day.

​5. Elmex Junior 6-12 Years Toothpaste

As your children get older, they’re going to need more professional, adult-like toothpaste to help protect their teeth as they grow, especially when you begin to consider the variety of foods and drinks they consume.

This is the exact reason why Elmex decided to develop this mid-way toothpaste, perfect for taking the leap between child-friendly toothpaste and adult toothpaste.

Ideal for newly developed and coming-through adult teeth, this toothpaste gives your child all the protection they need for healthy teeth and gums. To encourage brushing, there’s a mild mint flavor that tastes good, but is not so strong that your children won’t like it.

Thanks to the added Amine fluorides, your child can continue to enjoy protection, even hours after they have brushed.

What’s Great About It: Dentists recommend that the most effective kind of child’s toothpaste has 1400ppm of fluoride, which is what the Elmex Children’s Toothpaste has. This means long-lasting protection through the day and night without being so strong that it damages your child’s teeth and gums.

My Thorough Guide to Buying Children’s Toothpaste

Now that you’re aware of some of the leading toothpaste brands and products available on the market, it’s time to find out which one is best for your children. Using my definitive buying guide below to match up your requirements, you can find which one is best for you.

Check the Age

Your child will need different toothpaste depending on their age and how far their teeth have developed. Always check the packaging or the product description to ensure the toothpaste you are buying is right for your child.

As your child gets older, toothpaste will include more abrasive ingredients which are designed to remove dirt, food, and plaque that builds up.

These ingredients are fine for adult teeth because they are strong and have had years to develop, but children have much softer teeth and therefore require much milder toothpaste.

ADA Approved

When buying toothpaste for your child, look for the ADA seal of approval on your chosen product. This stands for the American Dental Association, which means the product has been tested for its effectiveness and the quality of the ingredients.

To keep the seal, products are retested every three years, so you can be safe in the knowledge that these toothpastes are safe.

Levels of Fluoride

Fluoride can be harmful to children in high doses. These higher doses found in adult toothpaste may cause harm to your child. In recent years, the ADA has recommended that children under three ONLY use toothpaste that contain no fluoride with a small increase between the ages of 3 and 6.

Another tip for keeping the fluoride levels down is by monitoring how much toothpaste your child applies to the brush. They should only be applying a small amount on their toothbrush, about the size of a green pea.

Other Ingredients

As mentioned above, some toothpaste can contain harsh, abrasive ingredients that are designed to remove stubborn elements such as food, plague, and dirt.

Some of these ingredients include alumina, phosphates and Sodium Lauryl Sulfate. The latter is used to give toothpaste that foamy texture once it is mixed with water and used in your mouth.

In children, this foam can cause mouth ulcers since the skin is much softer and more delicate than an adult’s. These ingredients can be too harsh for a child’s mouth and can cause serious oral damage, especially on the developing enamel which can wear away, causing loose or sensitive teeth.

For your children, it’s best if you avoid these chemicals at all costs, ideally using a 100% natural toothpaste which is just as effective.

All-natural toothpaste is usually more expensive, but worth every penny for your child’s safety.


Getting your child to clean their teeth can be an overwhelming task. To make matters easier for everyone, investing in flavored toothpaste can help encourage your child to brush their teeth, and is a lot more effective than the standard mint flavor, a flavor that most children dislike.

There is an extensive range of flavors available on the market, many of which aim for a fruit-based flavor, such as strawberry, raspberry, watermelon or apple. This solely depends on your child’s preference, and it won’t affect the quality of dental protection that your child receives.

It’s worth noting that some flavored toothpaste may contain artificial flavorings or chemicals which are considered by some to be harmful to your child’s health. If this is a concern to you, always opt for 100% natural toothpaste that won’t contain these chemicals, but will still contain natural flavorings.


Whether you’re waking up or getting ready for bed, brushing your child’s teeth doesn’t have to be a chore. With the right toothbrush and toothpaste, your morning and evening routine can be plain and simple.

By practicing and mastering the techniques from a young age, you can encourage your children to learn the benefits of brushing their teeth, resulting in a lifetime of dental health.

By not maintaining a healthy brushing routine, you’re actively encouraging unhealthy bacteria and microbes to thrive in your child’s mouth. These free radicals, alongside other external elements, such as sugary foods and drinks, can lead to detrimental effects on your child’s dental health.

Maintaining healthy gums and teeth is just as important, if not more important than brushing as an adult. By setting a regular routine from a young age, this habit will stick with your children throughout their lifetimes, minimizing the risk of bad dental practices later in life.

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